COW-GIRLS GATHERING

The Brief:

Show Reel Production for Cowgirls Gathering 2023

For Cowgirls Gathering 2023, we needed a show reel that captured the essence of our event—a celebration of horsewomen, connection, and learning. This video would bring the experience to life, showcasing the energy and highlights that make our gathering so special.

The show reel had to:

• Highlight key moments, including clinics, panel discussions, trail rides, and demonstrations.
• Capture the sense of community, the passion for horses, and the joy shared by attendees.
• Showcase the natural beauty of the event’s location, with a mix of wide, cinematic shots and personal, close-up moments.
• Be visually engaging, inspiring future attendees, and serving as a key marketing tool across social media, our website, and future promotions.

We envisioned a polished, natural style that felt warm and authentic, balancing action-packed sequences with quieter, emotional moments. It was important for the reel to reflect the heart of Cowgirls Gathering, leaving viewers feeling inspired and connected to the event, even if they weren’t there. This wasn’t just a recap—it was a visual story designed to draw people in and make them feel part of the experience.

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